Hand Drawn Lettering & Changes In The Air

I've always felt a strong connection to hand drawn art, the human touch! As a graphic designer, I spend a lot of my time finding the right font for a particular project. But recently I discovered that  hand drawn type isn't just something to hunt around for on dafont, font squirrel or lost type. It's something that can come from my very own hands! 

See, look how pretty!! Note: This was not me. Just an image I found on the old Google image search.

See, look how pretty!! Note: This was not me. Just an image I found on the old Google image search.

 

Drawing was and still is one of my favorite past times, so I want to start a journey to becoming great at brush lettering. If I can make my own hand drawn headline treatments, and integrate them into my graphic design, I know there will be so much more authenticity to my work.

I found this great online course from atly.com: https://atly.com/products/brush-lettering-essentials

I've also armed myself with an infamous Tombow!

I've also armed myself with an infamous Tombow!

 

I'll keep you all posted of my progress. 

I have some other exciting news coming as well! By 2017, my life is going to be very different! Including this blog... I want to get better at blogging, and make reading my posts a fun experience! I hope to inspire other designers as well by sharing my story. It's so easy to keep things personal, but this medium is a blessing and I'm happy to be more open with my story if it could even help one other person out there!

Until next time...

-Amy

Redesign the Redesign Please...

I've said it before and I'll say it again, my favorite thing about design is that there are almost always an infinite number of solutions to a single problem. Ask ten different designers to make you a logo and you will get ten completely different executions! 

Well here's the thing... Sometimes that concept leads to trouble. I was asked to create a poster for an upcoming event... "The Zimmerman Jam Band". 

Here is the first design the team saw:

Round one, by another designer... not me!

Round one, by another designer... not me!

REJECTED. The team felt it did not showcase the "music" aspect of the night enough. That is when I was asked to redesign.

Here is what they saw next.

Round two... by moi.

Round two... by moi.

I decided to up the brightness 200%! I made the name of the event loud and proud and integrated interesting illustrations of musicians. I thought I had hit a home run... but alas... the team REJECTED it. They wanted everything to be much more obvious... this is essentially that negative aspect to my theory from earlier in this post... so I was tasked to create yet another version... 

Round 3... again by me.

Round 3... again by me.

Here we have, undeniably so, a visual representation of musicians. My fingers are crossed this meets the needs of the team. 

When it comes to design, never feel too attached to any version. There is ALWAYS another execution yet to be made. And always remember... save your favorite for your portfolio (for me that was round two.)

Thanks for reading!